Competitive differentiation through convenience
Competitive differentiation and sustainable brand building for a digital TV service are increasingly revolving around user-friendliness and convenience for the end user.
There are several aspects to end user convenience that have to be simultaneously satisfied:
- There needs to be reasonable support for the client device ecosystem: consumers have access to a rapidly growing number of media-capable devices, and will look for service providers that support them, or simply churn away from the ones that don’t.
- The entire content life cycle needs to be addressed and content business models need to naturally match the typical behavior people are developing as they interact more and more with digital content (watch, pause, rewind, store, take along, annotate, share, comment, find back, find similar,…).
- Applications need to naturally and conveniently guide consumers to content that is relevant to them.
The first two items can be satisfied by a well thought-through Convergence Convergence solution. The application challenge is of a different order, as it is not a purely technical issue.
The discussion on Middleware & Applications in our Solutions Solutions section Middleware & applications describes our approach to helping service operators translate user-friendliness into market share.
