Context is King!

Competitive differentiation
through consumer convenience

Above and beyond adequately addressing the content life cycle on a number of client devices, the most important element is to guide the consumers naturally and conveniently to relevant content.

This application challenge is of a different order as it is, in fact, not a purely technical one. Over the past decade there has been much excitement about on-demand services and now the tipping point for all kinds of VOD flavors has finally been reached.

Given the explosive growth in the already huge range of linear channels and on-demand media assets available, this may actually present the most important challenge: how to avoid getting in the way of television whilst at the same time guiding people to purchasable items that are relevant to them.

In order to accommodate the needs of Pay-TV operators in the broadest sense, Nagravision offers a three- pronged approach:

• An extremely flexible application creation environment allowing to the rapid customization of application suites to the needs of any operator
• OpenTV's proven client middleware integrated into more than 100 million digital set-top boxes and digital televisions around the world, thereby offering a genuinely level playing field of home entertainment devices, translating into both choice for the end user and lower CAPEX for the operator
• A set of ready-to-roll application suites with proven ergonomics that are focused on quick return-on-investment

Creating and customizing applications
through a Service Delivery Platform (SDP)

The head-end aspects of TV applications are driven from the NAGRA Media SDP

The NAGRA Media SDP is a truly a next-generation application creation environment that allows extreme flexibility:

• It has been conceived around a Service Oriented Architecture (SOA) and thus provides full control to customers and system integrators to adapt both applications and common modules for billing, rating, customer management etc
• It adheres to a client-agnostic approach paradigm which allows it to accommodate any client middleware run-time environment (o-code, native, MHP, HTML, SVG,…)

For more detailed information about the NAGRA Media SDP, see the Quative site.

Ready-to-roll applications
with proven ergonomics

Nagravision’s pre-integrated application suites allow service operators to hit the ground running with new services and applications.

NAGRA Media GUIDE

Developed by Nagravision, NAGRA Media GUIDE is a powerful suite of interactive applications supporting both high and standard-definition displays. It was specifically designed to make the most of today’s NAGRA Media PVR set-top boxes integrated with Nagravision’s conditional access and on-demand technologies. In order to ensure availability of a wide range of STBs, and lower CAPEX, NAGRA Media GUIDE is available on OpenTV’s middleware. The NAGRA Media GUIDE UI concept is also available in a number of other run-time environments including scalable vector graphics (SVG).

NAGRA Media WIDGETS

NAGRA Media WIDGETS are part of a complete end-to-end solution for bringing personal and personalized TV experience to consumers. Pay-TV operators can use these widgets to provide TV-based internet access in intelligent and easy-to-use ways for their subscribers. NAGRA Media WIDGETS enable subscribers to access a wide variety of new services using an operator's existing installed base Set-top boxes as well as the new generation of internet connected Set-top boxes and television sets.

Controlling the STB value chain

Additionally, for operators who want to take full control of the STB value chain and achieve vertical integration right down to the silicon there is a NAGRA Media GUIDE implementation based on NAGRA Media LivewireOS™. This results in the provision of NAGRA Media GUIDE on the lowest cost hardware. This approach is fast gaining traction, for example in the Latin American market.

OpenTV

In 2007, OpenTV presented its vision of a revolutionary user interface enabling subscribers to navigate intuitively through thousands of channels and live, pre-recorded and on demand content, based on their own personal criteria. This entirely new UI paradigm makes extensive use of recommendation techniques: after each selection, a number of additional programs based on the same criteria are suggested to the viewer. This approach is emerging as the only effective way to allow users convenient access to the rapidly growing base of media assets and channels.