Nagravision has introduced the world’s first and fully operational end-to-end solution based on the microSD card for mobile TV services. The Nagravision Mobile TV MicroSD card runs on commercially available portable TV media players and mobile phones. It supports pre-loaded music, movies and TV programs, along with the ability to download and store programming. The solution allows service operators to enjoy new revenue streams by bundling mobile TV access with multimedia content while also gaining a piece of the lucrative memory business. Simultaneously, the card allows subscribers to watch, store and enjoy their favorite mobile TV content on multiple handheld devices.
Pocket TV devices account for more than fifty per cent market share in some mature mobile markets. Portable media players, portable navigation devices and in car entertainment devices appeal to consumers. However, the question remains as to who will reap the monetary rewards of this long-term business.
With Nagravision’s Mobile TV MicroSD solutions, service operators can now offer mobile TV services ubiquitouslythrough all forms of receivers; from handsets to portable mobile TV players. The Nagra solution allows service operators to ensure that their assets and TV revenues are correctly protected, parental controls are enforced, and possible Mobile TV network access fees are collected.
The mass media storage market has been booming over the last few years and is set to grow dramatically, thanks to the ease-of-use and global market adoption of the SD formats, as well as the portability of consumers’ content. While SD cards have been principally sold for mass storage, operators now have the opportunity to offer more services to their subscribers by bundling the mass storage sales with multimedia and TV content. The possibilities are limitless. Using the Nagravision MicroSD card, new revenue-generating services can now be offered on top of regular Mobile TV access. Moreover, the card provides an efficient means by which to download a service operator’s preferred look and feel. Service examples include:
Overview of Nagravision Mobile TV MicroSD cardMass storage capability
Security
Standards
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