NAGRA Media IPTV
Telecom operators and internet service providers wanting to offer a richer combination of broadband applications in order to increase revenue, reduce churn and fend off competition will find Nagravision’s end-to-end IPTV, NAGRA Media IPTV, ideal for the rapid deployment of multiple-play services.
Key features of the integrated IPTV solution
- Rapid deployment of revenue generating services (subscription, VOD, PPV)
- Deliver video services to STB, PC and Mobile
- Centralised Content Management System and Service Delivery Platform
- Proven security for conditional access and digital rights
- Single solution for hybrid DVB& IP environment
- Deployed and available today with proven scalability
Broadband service providers are rapidly launching IPTV services as part of a full triple or quadruple play offering. Nagravision understands the key challenges of deploying IPTV services and provides a true next-generation IPTV solution enabling broadband providers to be in full control of their evolving service innovations.
Available today and ready to be deployed, NAGRA Media IPTV solution consists of:
- Service Delivery Platform (SDP)
- Content Management System (CMS)
- Conditional Access System and Digital Rights Management
- Broadcast headend
- Video servers
- Set-top boxes
Customisable user interfaces and service ergonomics
Service providers need to be in full control of the end user experience to differentiate their service offerings in an increasingly competitive IPTV market. Minor changes are not good enough! True customisability is required as, for example, EPGs need to be different on a regional basis and a "one-size-fits-all” approach will not work. The IPTV solution’s service delivery platform and set of applications allow operators to customise, and extend, in a cost-effective manner, the TV user interface and underlying application logic.
Broad choice of Set-Top boxes
The availability of cost effective MPEG-2 and MPEG-4/H.264 set-top boxes, with or without DVR, is a key success factor for service providers wanting to attract new subscribers, keep existing subscribers and fend off competition. Nagravision is actively working with more than 30 different set-top box vendors, each providing a range of devices from basic zappers to high-end DVR boxes.
Content for Set-Top box, PC and mobile support
Broadband service providers, when adding video to existing voice and data services, expect a seamless and consistent service offering across all consumer media devices. NAGRA Media CMS, NAGRA Media SDP and NAGRA Media ACCESS support multiple devices (TV, PC and Mobile) as well as multiple types of content (movies, ringtones, etc.) from the same centralised headend.
Multi-operator deployment (Wholesale Platform)
In some cases, broadband service providers are grouping together in order to reduce the infrastructure costs of building a complete digital TV platform. The Nagravision solution provides a true multi- operator system (wholesale platform). Different operators can include their local content complementing the common content and each operator can retain their own branded user interface.
Single solution for hybrid DVB-IP environments
With the convergence of DVB and IP as a business imperative in many instances, Nagravision delivers an unique solution allowing operators to combine both worlds. The Nagravision solution minimises the overall cost with a design of single server that simultaneously supports hybrid broadcast and broadband networks and set-top boxes.
Scalability and reliability
Successful IPTV services will result in increased transaction rates, requiring an efficient and robust service delivery and license server infrastructure. NAGRA Media IPTV solution is based on proven and scalable database and web server technologies which can easily be scaled as the business grows.
Already deployed and available today
The end-to-end solution has been pre-integrated, intensively tested and successfully deployed at multiple locations. It follows a solution-driven roadmap providing seamless upgrades to new features and functionality. By selecting Nagravision, broadband operators will drastically reduce the time to market and costs associated with launching innovative video services across multiple subscriber devices.
Your business partner today, tomorrow and beyond
The Kudelski Group, including Nagravision, is a truly independent organisation, not affiliated to any other media group. Thanks to its worldwide presence and global experience, the company is the ideal partner for broadband service providers.
NAGRA Media IPTV solution is available today, ready to be deployed, and supports a full range of innovative services to subscribers including:
- Free TV and Subscription TV
- Pay-Per-View (PPV) and Near Video-on-Demand (NVOD)
- Video-on-Demand (VOD)
- Start-over, Time-shift and Catch-up TV
- Recommendation engine and targeted advertising
- Email, Messaging, Chatting and related instant messaging applications
- Emergency Alert Service (EAS)
- On-screen Caller ID
NAGRA Media GUIDE applications
NAGRA Media GUIDE provides a powerful suite of interactive applications designed with HD and SD user interfaces. It is designed to guide subscribers through the explosive growth in digital TV programs. The guide makes it easy to find programs to watch and then helps subscribers choose how and when to watch them. NAGRA Media GUIDE provides a number of applications:
- Zappping Banner
- Electronic Program Guide (EPG)
- On-Demand services
- DVR Management
- Video/Mosaic
- Subscriber Settings/Preferences
Download (PDF)
NAGRA Media SDP
The next-generation NAGRA Media SDP performs four main roles:
- Delivery of applications, such as EPG, and of VOD catalogue to the end-user devices (Set-top box, PC and Mobile)
- Management of subscriber transactions, for instance VOD purchases
- VOD Session Resource Management (SRM)
- Interface with existing systems (OSS/BSS)
On the server side, the NAGRA Media SDP is based on a Service Oriented Architecture (SOA) which provides fully industrialised interfaces for integrating with existing service provider operational and business support systems, such as those for customer relationship management, billing, rating and network management.
On the client side, the platform is based on a truly open client environment with well-defined interfaces. The key advantage is that different middleware (browser, SVG, Java, Flash, etc.) can be supported in a seamless way without changing the applications.
NAGRA Media CMS
The NAGRA Media CMS provides integrated workflow management of the content. It enables service operators to create and manage linear TV channels, and VOD services as well as product bundles for set-top boxes, PCs and mobile devices. It is designed to perform five main roles:
- Multiple type content acquisition
- Multiple type content aggregation
- Cross-platform product packaging
- Cross-platform content delivery
- Marketing and rights analysis
The platform is capable of handling very large catalogues with more than 250’000 assets. It includes a powerful integrated reporting system allowing the generation of a rich variety of reports. Intuitive user interfaces offer easy data extraction, transformation and presentation to track revenues, estimate or simulate royalty costs through « what if… » scenarios.
NAGRA Media ACCESS ELK AND NAGRA Media PRM
NAGRA Media ACCESS ELK and NAGRA Media PRM content security solutions are based on a combination of downloadable client software with MPEG chipset security features. It is fully compliant with the MPAA requirements for a hardware 'root of trust'. The solution can be renewed via secure software downloads over the network. The Merdan Group has audited Nagravision content security indepedently from the operator network security and judged it the most secure system for conditional access (CA). Additionally, NAGRA Media ACCESS ELK and NAGRA Media PRM are unique products capable of supporting hybrid DVB + IP networks with a single headend and a single CA client in consumer devices.
Broadcast headend and
video servers
Operators can take advantage of pre-selected equipment for better pricing and to minimise risk. Other third party equipment can also be delivered at the customer’s request. In general, when Nagravision delivers third party equipment, it takes full responsibility for providing a complete and comprehensive IPTV headend solution.
Set-top boxes
Nagravision understands that providing a variety of set-top-box models (from basic zappers to high-end DVRs) and multiple vendors/brands is a key advantage for Nagravision customers.To meet those needs, the company is actively working with more than 30 leading vendors around the world, which validate NAGRA Media ACCESS client at five integration centers located in Germany, the US, Switzerland, France and China.
