Bringing Mobile TV to mass market adoption

Less than five years ago, watching TV services on a mobile phone was still a dream. Early 3G-based services helped to gauge initial customer interest, yet these were just the start. It quickly became obvious that the mobile TV market, which is now estimated to have between 350 and 500 million end users in 2012, could open up new and lucrative revenue streams not only for broadcasters, content owners and mobile network operators (MNOs) as well as the whole ecosystem. Over the years, service providers, handset manufacturers and essential enabling technology providers have set up mechanisms to drive this mobile TV revolution. Now, due to the efforts of leading service operators, mobile TV is a reality enjoyed by millions of people daily.

Mobile TV is an extremely compelling offering and is attracting growing interest from mobile subscribers. Successful world-first commercial deployments have clearly shown that people will pay a premium for exciting content such as sports, movies, news and other popular TV footage.

However, before industry players can make money from mobile TV, there are some genuine challenges. Operators must ensure that basic and premium subscriptions, pay-per-view and one-time broadcast network access fees are actually paid for and can’t be hacked. It’s vital that mobile TV solutions have built-in security and flexibility to ensure that the network and content is accessed only by those who are authorized to do so. NAGRA Media MOBILE conditional access (CA) solution are designed to specifically address these challenges.

Nagravision, a Kudelski Group company is the market leader in the field of conditional access for digital TV and broadband Internet and is applying its expertise in the Mobile TV area. The company pioneered DVB-H (Digital Video Broadcasting - Handheld) mobile TV services, now officially endorsed by the European Commission.

A significant step was made in 2008 when Nagravision was selected by China Satellite mobile Broadcast Limited (CSM), a company held under the Administrative Bureau of China's state Administration of Radio, cinema and Television (SARFT) as the conditional access provider for its nationwide mobile TV service CMMB (China Mobile Multimedia Broadcasting) that was launched for the 2008 Olympic Games.

Global market adoption of DVB-H is now on the way.

NAGRA Media MOBILE:
The solution to shape and build the mobile TV mass market

Building in its leading position within the commercial mobile TV market, Nagravision remains standards agnostic while NAGRA Media MOBILE is constantly being updated to increase support of new devices, innovative business models, standards and the expanded definitions of existing standards.

NAGRA Media MOBILE

• Since 2006, it is the most deployed DVB-H service protection in the world. Accounts using NAGRA Media MOBILE include H3G Italy, Vodafone, TIM, T-Mobile, Vimpelcom/ Dominanta, Bouygues, Telefonica, PMSI, Mobision and CSM...
  - It has more than 90% world market share in terms of users
  - more than 200 devices are currently available and supported by NAGRA Media MOBILE
• It supports all broadcast mobile TV networks such as DVB-H / SH, MediaFLO, ATSC-M/H, STIMI, DMB and MBMS.
• It contains all-in-one multi-standard DVB OSF and OMA BCAST platform to enable the widest range of handsets and portable devices.
• It features the World-first OSF MicroSD solution, to let users watch, store and enjoy their favorite mobile TV content and to offer mobile TV and content bundling opportunities to service operators.
• It provides a low cost MicroSD, SIM and SMD service protection solution, to build the mobile TV mass market of portable media players, personal navigation devices, USB dongle and in-car entertainement devices
• It offers unique GPS navigation and mobile TV convergent solutions supporting the world’s first DVB-H GPS device partners (Garmin, AVMAP...)
• It supports OMA BCAST Smartcard Profile platform with time-to-market advantage and availability of handset and SIM ecosystem.