Less than five years ago, watching TV services on a mobile phone was still a dream. Early 3G-based services helped to gauge initial customer interest, yet these were just the start. It quickly became obvious that the mobile TV market, which is now estimated to have between 350 and 500 million end users in 2012, could open up new and lucrative revenue streams not only for broadcasters, content owners and mobile network operators (MNOs), but also for the whole ecosystem. Over the years, service providers, handset manufacturers and essential enabling technology providers have set up mechanisms to drive this mobile TV revolution. Now, due to the efforts of leading service operators, mobile TV is a reality enjoyed by millions of people daily.
Mobile TV is an extremely compelling offering and is attracting growing interest from mobile subscribers, especially in the competitive 18-35 year old segment. Successful world-first commercial deployments have clearly shown that people will pay a premium for exciting content such as sports, news and other popular TV footage.
However, before industry players can make money from mobile TV, there are some genuine challenges. Operators must ensure that basic and premium subscriptions, pay-per-view and one-time broadcast network access fees are actually paid for and can’t be hacked. It’s vital that mobile TV solutions have built-in security and flexibility to ensure that the network and content is accessed only by those who are authorized to do so. The Nagra Mobile TV conditional access solution was designed to specifically address these challenges.
Nagravision, a Kudelski Group company, has long been established as a market leader in the field of conditional access for digital TV and broadband Internet. We have always stayed one step ahead by anticipating the explosion of the mobile TV market. The company pioneered DVB-H (Digital Video Broadcasting - Handheld) mobile TV services, now officially endorsed by the European Commission.
Global market adoption of DVB-H is now on the way.
Building our leading position within the commercial Mobile TV market, Nagravision remains standards agnostic while the Nagra Mobile TV system is constantly being updated to increase support of new devices, innovative business models, standards and the expanded definitions of existing standards.
Nagra Mobile TV Key Benefits
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