NAGRA Media DTT

Terrestrial: seizing the digital opportunity

The widespread switch off of analogue services offers dramatic near- term opportunities for increasing the size of the existing digital markets. This rapid growth is already underway in a number of countries, including Italy, France and the UK. The combination of free to air and pay content, alongside the inherent technical constraints, such as the limited bandwidth, makes this market very specific. In addition, regulatory issues can pose additional challenges for pay TV service operators. The NAGRA Media DTT secure digital terrestrial end-to-end solutions are designed to provide operators with high value added features to help them strenghten their terrestrial market positioning and seize this growth opportunity.

Dedicated state-of-the-art security

Nagravision believes that in the digital TV industry, security must never be a compromise. A security system must be continuously adapted to new emerging threats to be considered fully effective. This belief lies at the heart of NAGRA Media ACCESS conditional access solutions and drove the development of the company's next generation security systems based on custom hardware. Permanent active monitoring of all forms of attacks is also part of Nagravision's global security approach and allows for the most effective countermeasures to be deployed in the event of an attack. For these reasons, Nagravision offers different security approaches according to each operator’s business model.

Innovation for the digital terrestrial market

Nagravision’s global pay TV perspective enhances its digital terrestrial solutions and enables operators to benefit from and create innovative services which differentiate them from the competition. The evolution of those solutions from basic broadcast features to push/pull VOD, or more recently the NAGRA Media PLAYER solution, and to deliver content on portable devices is a testimony to the effectiveness of this approach. In addition, Nagravision's IPTV expertise means that hybrid solutions combining DTT and IPTV services can readily be provided. This is in line with Nagravision's goals in any development; namely to help operators increase revenue per subscriber and to reduce operational constraints.

Alternative distribution channels

NAGRA Media DTT solutions allow operators to reach their subscribers through either a horizontal model (retail distribution) or a vertical model (distribution controlled by the operator). Pre-paid, anonymous smartcards, combined with vouchers to easily access content, particularly suit the retail market, as logistic and operational costs will be limited. In addition, SmarDTV CA modules can be bundled with iDTV sets to offer a complete package to subscribers without the need for separate set-top boxes. For operators seeking more revenue from service packages, the solutions also allow for a long term subscription approach. Such a model favours higher revenue per subscriber and helps to reduce churn. Accordingly, these solutions can offer a combination of both models.

Anonymous smartcard business model

Class-leading support services

Nagravision offers different support packages to assist operators in deploying and operating terrestrial solutions. To ensure maximum flexibility for operators, as well as offering an extensive portfolio of previously- integrated equipment from leading players in the pay TV industry, Nagravision also offers bespoke integration services for any additional elements.

End-to-end digital terrestrial solutions
Nagravision the ideal partner for excellence

In the highly competitive environment of the digital terrestrial market, it is essential that operators are able to deliver the best answers to the demands of their customers and address regulatory constraints in order to flourish.

Nagravision, together with its Kudelski Group sister companies, has unparalleled know-how and expertise in delivering complete, highly secure end-to-end solutions. With the company's product and service portfolio covering the complete pay TV value chain, Nagravision can take responsibility for overall system integration, as well as providing specific services as required for set-top box selection, product design and certification, legacy SMS integration, and development of an EPG. Nagravision delivers complete turn-key systems as well as customised solutions to match any specific needs.

Nagravision's unique experience in deploying complex digital TV systems and its broad product portfolio, makes it the ideal partner to assist operators in meeting and exceeding the expectations of their customers and in addressing the challenges of the digital terrestrial market.

Nagravision DTT solutions
in a nutshell

Back office management

Pre-integrated NAGRA Media CMS packages and delivers content conveniently. Nagravision can also provide a Subscriber Management System (SMS) and integration services for third party SMS solutions.

Conditional Access

NAGRA Media ACCESS secure conditional access solutions offer the combination of a wide range of products supporting short and long term subscription, impulse pay- per-view, pay-per-time, conditional products and more with flexible payment modes such as pre-paid or impulse purchase. According to an operator’s business model, smartcards can be configured for either registered or anonymous usage. Nagravision also provides a complete voucher management system solution which allows easy credit recharge or rights acquisition for subscribers via the internet, IVR, or mobile phone SMS. The conditional access solutions are compliant with major industry standards, including DVB with full SimulCrypt support. SI/PSI information management capabilities can also be provided.

Interactivity and on-demand services

Nagravision digital terrestrial solutions enable broadcasters to offer a unique TV experience with a variety of interactive services. Features such as impulse purchase of pay-TV products, on-demand solutions, vouchers and subscriber messaging are key assets for growing the subscriber base and generating new revenue streams.

Set-top boxes and consumer devices

The set-top box and its associated middleware provide the means by which the conditional access functionality is made available to pay TV subscribers. The intelligent and attractive EPG application, NAGRA Media GUIDE, offers convenient access to content and is part of the unique Nagravision user experience. Nagravision solutions have been pre-integrated with numerous set-top boxes and integration services are also available as part of the standard offer.

As an alternative to the set-top box, the NAGRA Media PLAYER PCTV solution offers a pre-integrated built-in DVB-T tuner and NAGRA Media ACCESS security, in a convenient USB stick form factor.